A gold partner review driving significant business performance and Xperience.
Christie & Co, part of Christie Group plc, is a strategic partner for business buyers and sellers with decades of experience and unrivalled insight across hotels, pubs, restaurants, childcare, healthcare, convenience retail, leisure, and medical sectors.
Their clients have access to a unique network of potential buyers and sellers, operating regionally, nationally, and internationally with more sector specialists in the UK and more hotel specialists in Europe than anyone else.
The multi-lingual online solution and its underperformance were beginning to cause significant business challenges. Ridgeway as a top Kentico Gold Partner was approached to consult and undertake a thorough ‘top down’ assessment. This covered an Azure hosting environment, code review, and user experience (UX) layer with the aim to take overall ownership and to deliver where identified a set of immediate improvements and a future roadmap of ongoing development.
A brighter Lighthouse score
The technical infrastructure and current third-party integrations were reviewed, including a live critical bi-directional link between Kentico Xperience and Salesforce which provided an efficient feed for all property, customer and employee data, business search, properties, and their respective preferences.
A thorough front and back-end code appraisal and necessary updates reduced a significant amount of latency with further optimisation resolving several mobile responsive browser compatibility issues and providing a dramatically improved Lighthouse score.
Searching proto-personas and their top tasks
Several user experience (UX) aspects were identified along with a level of further hypothesis indicating the need to address an improvement for key user journeys. The primary user proto-personas and their top tasks were revisited and remapped with their priorities conveyed via new architectural wireframes, a prototype, and visual design layouts. Further validation was provided by Hotjar and Google Analytics which culminated in a new improved business search function and an updated account registration area.
- Azure search – This included the introduction of an extended predictive and quick search, filtering, and featured property spotlights.
- Easy sign-up – A simplification exercise was undertaken of the end-to-end registration process, covering personalised set up of accounts and a switch to purposeful content terminology was introduced to reinforce business value focusing on the overall benefits vs just features.
Azure hosting environment optimisation
As part of the infrastructure review from our Azure DevOps team, a huge ongoing operational cost saving of £4,000 a month was also made!
Our website was slow, inefficient and holding our business back. Ridgeway very quickly got to grips with some major issues and within weeks they had significantly improved its performance and saved us an incredible £4,000 a month!