Digital Marketing & Content

Does your Digital Strategy need a Boost?

Jeff Hilton
  • 22 Jun 2018
  • 3 min read

Our free Digital Strategy Boost event is taking place on the 38th floor of The Gherkin in London on Tuesday July 10th.

Digital Strategy Boost London July 10th 2018

We’re running this event because we so often see a disconnect in social, web and content strategy. Social media and websites are both hugely powerful tools if you get them right. They drive customer engagement, give you deep insights into customer behaviour, and provide you with enormous reach. Yet all too often they are treated in isolation, and the impact of an integrated approach is lost.

If this chimes with you, join us in London for our FREE roundtable event, where you can explore essential website and social media topics with experts and industry peers. Places are limited to keep things intimate and interactive, so sign up for your chance to attend.

This event will cover latest thinking on digital strategy, and focus on a joined-up approach between social media and website strategies and content. We’ll cover topics including message consistency, brief writing, nurturing brand advocates, and use of monitoring tools.

We’ll also be running optional surgeries on social media, web build and CMS. And we’ll provide breakfast!

We’re an award-winning digital agency with clients including Twinings, Silver Spoon, hmv and De Beers, and we’re partnering with United Visual, a dynamic social media agency for this event. 

 

You decide the topics!

In the true spirit of interaction, we’re asking our delegates to tell us which issues are burning hottest for them. We’ll cover all selected topics on the day, with the four most popular covered in depth. Identify the topics that are important to you when you sign up.

Joining the dots: keeping your message consistent. We’ll explore why social, online and offline experiences should be joined up – and how to do it.

Learn what draws customers to your site and keeps them there. What makes compelling content and how can you use it to drive brand loyalty?

Getting the real bang for your buck. Using tools and variant testing to measure effectiveness and drive continuous improvement

Understanding the art of the long game. What does good look like? Knowing your vision and seeing your online objectives through

Pick a partner, not a supplier: writing a killer brief. We’ll look at how a good brief results in a great proposal - and makes the internal sell easier.

Grow advocates, not just customers! Nurturing and creating believers is brand utopia. We’ll look at how to identify and understand your audience, and how to engage with them in the GDPR age.

Where are your customers hiding? Ensure you’re working to the strengths of each channel, and that they’re the right ones for your business.

Surgery and 101s. Your problems solved, plus simple 101s on social media, web build and CMS.

 

Our events

We love engaging with our clients, prospects and industry peers. Our FREE events take place in intimate, high quality surroundings and encourage debate, discussion and sharing of best practice. Find out more about us and our event partner United Visual Agency here.

 

Where and when

The Digital Strategy Boost is happening on Tuesday July 10th 2018. We’ll start at 9.00 and finish at 11.00, but you’re welcome to arrive from 8.30 for coffee and breakfast. The Gherkin’s address is 30 St Mary Axe, London, EC3A 8EP, and you’ll find us in Searcy’s on the 38th floor. The nearest tube stations are Liverpool St and Aldgate.

Register now for your chance to attend! www.ridgeway.com/events