Blog

Sharing the knowledge and thoughts
of our team

Get personas right and you’ll target the right users with the right messaging that builds brand advocacy. Get them wrong and users will quickly leave for a better online experience elsewhere.
  • 15 May 2019
  • 5 min read
Is a Headless Content Management System the right choice for you? Here we weigh up the pros and cons of losing your head.
Simon Cole
  • 08 May 2019
  • 10 min read
Cloud hosting can be complicated so we spoke to Jamie Round, Ridgeway’s Lead Support Developer, to explain why moving into the cloud makes sense and why Microsoft Azure is our preferred provider.
Jamie Round
Jamie Round
  • 17 Apr 2019
  • 8 min read
As a digital marketer it pays to be ambitious, but don’t make the mistake of setting out to conquer the world while overlooking business that’s right on your doorstep.
Nick Maynard
Nick Maynard
  • 04 Apr 2019
  • 5 min read
Ridgeway examines the impact of cloud hosting on Search Engine Optimisation and identifies some strong reasons to move your hosting into the cloud.
Nick Maynard
Nick Maynard
  • 02 Apr 2019
  • 5 min read
Big brands can be surprisingly scared of social media, but social is here to stay and it’s only going to get bigger, so it’s time to separate the facts from the fiction.
Nick Maynard
Nick Maynard
  • 19 Mar 2019
  • 5 min read
The digital marketing experts at Ridgeway advise on SEO quick wins you can try yourself – or leave to them.
Nick Maynard
Nick Maynard
  • 05 Mar 2019
  • 6 min read
Meta descriptions are a much misunderstood weapon in the search arsenal that can have a serious impact on page performance.
Nick Maynard
Nick Maynard
  • 27 Feb 2019
Website accessibility is much deeper than due diligence and ‘doing the right thing’ and can seriously help to boost your bottom line.
Nick Maynard
Nick Maynard
  • 27 Feb 2019