Digital Strategy Boost 10.07.2018, London

At this free event on the 38th floor of The Gherkin, we explored with our delegates how integrated social media and website strategies can work wonders for brands.

Digital Strategy Boost Event London

A two-hour boost for your digital strategy

Social media and websites are both hugely powerful tools if you get them right. They drive customer engagement, give you deep insights into customer behaviour, and provide you with enormous reach. Yet all too often they are treated in isolation, and the impact of an integrated approach is lost.

At our free roundtable event in London on Tuesday July 10th 2018, our delegates explored essential website and social media topics with our experts, giving them new insights into digital marketing strategy.

Our delegates decided the event topics

In the true spirit of interaction, we asked our delegates to tell us which issues were burning hottest for them. We covered the four most popular topics on the day.

  • 1. Joining the dots: keeping your message consistent

    Why social, online and offline experiences should be joined up – and how to do it.

  • 2. Learn what draws customers to your site and keeps them there

    What makes compelling content and how can you use it to drive brand loyalty?

  • 3. Getting the real bang for your buck

    Using tools and variant testing to measure effectiveness and drive continuous improvement.

  • 4. Understanding the art of the long game

    What does good look like? Knowing your vision and seeing your online objectives through.

  • 5. Pick a partner, not a supplier: writing a killer brief

    How a good brief results in a great proposal - and makes the internal sell easier.

  • 6. Grow advocates, not just customers!

    Nurturing and creating believers is brand utopia. How to identify and understand your audience, and how to engage with them in the GDPR age.

  • 7. Where are your customers hiding?

    Ensuring you’re working to the strengths of each channel, and that they’re the right ones for your business.

  • 8. Surgery and 101s

    Your problems solved, plus simple 101s on social media, web build and CMS.

Blue Pattern

Where and when

View from The Gherkin

The 38th floor of the spectacular, iconic Gherkin.


Tuesday 10th July 2018

Arrival from 8.30am for coffee and pastries

Start time 9.00am

Finish time 11.00am

30 Saint Mary Axe, London EC3A 8EP

View on Google maps

Our digital strategy events

We love engaging with our clients, prospects and industry peers. Our FREE events take place in intimate, high quality surroundings and encourage debate, discussion and sharing of best practice.

I had a great day yesterday and came away with lots of useful information. The event was well put-together, and well presented. Robin Li Laing
Ecommerce and Digital Marketing Manager, PLS Medical


Ridgeway logo

Ridgeway is an award-winning digital marketing and ecommerce partner. As well as building great websites, we support our clients with digital strategy, compelling content, and website management services that all drive commercial success. We're experts in crafting and building immersive digital experiences that give brands like De Beers, Twinings, HMV and Silver Spoon a more invested, engaged and loyal audience.

United Visual Logo

From strategy to concept, filming to delivery, United Visual are digital content creation specialists. They bring together a team with over 40 years of experience in the creative industry and a legacy of having previously worked with exciting brands such as SONY, PEPSI MAX, DORITOS, 7UP, WALKERS, BT, NHS and SKY across a variety of digital channels and builds.

Registration has now closed for this event

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