Events

Maximise conversions on your website

This free event in London and Edinburgh, will provide you with key insights and practical tips to ensure your website is firing on all cylinders.

Maximising conversions on your website

Accelerate your website

A website that is difficult to navigate, slow to load, or does not immediately prove its value to the user is going to cause that visitor to click away.

Your conversion rate is crucial if you are going to make the most of your site traffic. Then of course, there is getting that traffic to your site in the first place in a polluted environment.

You will learn how to:

  • Monetise your content marketing strategy by making it as relevant as possible to your potential customers.
  • Ensure the user journey and tasks are designed around what your users actually want.
  • Create a performant website that is fast, responsive and optimised for all devices.

Gain inspiration

Prepare to be inspired by a number of digital experts and examples of client success stories.

Share knowledge

Surround yourself and network with like-minded professionals from diverse backgrounds with a passion for digital and driving success.

Get equipped

Have your most pressing digital challenges, concerns and questions addressed in this interactive workshop and receive practical advice and feasible solutions to maximise conversions on your website.

Venue
Networking
Presentation

Two great locations

22 February 2018, Century Club, London

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Register for London

8 March 2018, The Scotch Whisky Experience, Edinburgh

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Register for Edinburgh

Building a digital immersive experience
October, 2017
Thank you so much for a lovely morning. I found the talk incredibly informative and I took away a lot from the event that I can put into my work at William Hunt. Additionally the venue was fantastic. James Martin
Head of Ecommerce and Marketing, William Hunt Saville Row
Event photo

Agenda

Starting at 9.00am and ending at 1.30pm this workshop will take you on a journey to understand how you can accelerate your website and maximise conversions through three main interactive presentations.

Read on to explore each of these sessions in more detail.

Monetising your content marketing strategy

With a conservative estimate that content on the web is expected to increase by 500% over the next five years it is becoming increasingly difficult for brands to stand out from the crowd. Within this session we will look at ways that you can stop content pollution and focus on monetising your content marketing strategy by making it as relevant as possible to your potential customers.

Examining your customers top tasks

Most large, complex websites suffer from a plethora of tasks that can be performed which typically are designed around what the organisation thinks users want to do - rather than evidence of what they really want to do. We will describe the Top Task Management process - a structured and proven method of identifying the top tasks that different customers expect to perform on your site.

Optimising the technical performance

It’s a well-established fact that slow website performance decreases conversion and engagement rates with your content, inhibiting a user’s path to conversion, whether it’s on your ecommerce store or your lead generation website. During this session we will explore quick wins you and your agency can do to get your website firing on all cylinders.

Speakers

Stuart Gibson, Ridgeway
Ridgeway

Stuart Gibson

Our Head of Production, Stuart, has worked for one of the UK’s largest agencies on global ecommerce projects prior to joining Ridgeway, and has been at the helm of several projects delivered by Ridgeway in recent years and brings over a decade of experience in successfully defining and delivering transactional websites.

Chris Rourke, User Vision
User Vision

Chris Rourke

Chris is the CEO of User Vision and delivers many courses through the agency. He also delivers UX & usability training for Econsultancy and the Certified Usability & User Experience Professional (CPUX) training for the UX Qualification Board. When not busy delivering specialist courses, he still finds time to manage a busy digital agency and works with clients to implement an effective UX strategy for their business.

Robin Richmond, 8 Million Stories
8 Million Stories

Robin Richmond

Robin is the Managing Director of 8 Million Stories and has over 15 years’ experience within digital marketing where he has led various international accounts for the likes of Hilton Hotels, British Airways and BBC Global News. Prior to forming 8MS Robin was the Director of Global Media at Digitas LBi and the Head of Digital at bigmouthmedia. Although from a paid media background originally, Robin now specialises in Content Marketing and Strategy.

Simon Heyes, 8 Million Stories
8 Million Stories

Simon Heyes

Simon is the Director of Social at 8 Million Stories (8MS). He begun his digital career in 2004 with award-winning search agency bigmouthmedia, working on international projects for brands such as Clarks, Marriott Hotels and Etihad Airways. Simon is an early adopter of new technology and platforms, an advocate of transmedia storytelling and has spoken on search, social media and digital marketing at events including Ad:Tech, DMX Dublin and Internet World.

Organisers

Ridgeway logo

Ridgeway is an award-winning ecommerce and digital marketing agency that partners with its clients to deliver great websites that drive commercial success. We work with an impressive portfolio of clients that includes the De Beers Group, Twinings, HMV and The Silver Spoon Company. We are experts in crafting and building immersive digital experiences that give our clients a more invested, engaged and loyal audience.

Kentico logo

Kentico’s products include Kentico EMS, the all-in-one CMS, E-commerce, and Online Marketing platform, and Kentico Cloud, the comprehensive cloud-first headless CMS and digital experience platform. Kentico EMS allows you to manage contacts and campaigns, track customer journeys, provide global e-commerce functionality, and measure and analyse the results to create and manage customer experiences easily in a dynamic business environment.

8MS logo

Based in Edinburgh and London, 8MS is a content monetisation agency that connects content and digital marketing to give our clients a clear ROI.  We have a unique data driven approach that allows brands to differentiate themselves in a noisy marketplace and connect more effectively with their audience.  Our client base includes BBC, Glenfiddich, Farfetch.com, Sony and Blackcircles.com.

User Vision logo

User Vision has delivered quality UX insight, experience design and strategy to clients across the globe since 2000. With offices in Edinburgh, London and Dubai, we help global clients provide outstanding customer experiences.

Register your place for this free event

If you would like more information or have any questions about this event please contact Adele or Laura.

Email: marketing@ridgeway.com
Telephone: 01993 899000

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