Starting at 9.00am and ending at 1.30pm this workshop took delegates on a journey to understand how to accelerate their website and maximise conversions through three main interactive presentations.
Monetising your content marketing strategy
With a conservative estimate that content on the web is expected to increase by 500% over the next five years it is becoming increasingly difficult for brands to stand out from the crowd. Within this session we looked at ways that you can stop content pollution and focus on monetising your content marketing strategy by making it as relevant as possible to your potential customers.
Examining your customers top tasks
Most large, complex websites suffer from a plethora of tasks that can be performed which typically are designed around what the organisation thinks users want to do - rather than evidence of what they really want to do. This session talked through the Top Task Management process - a structured and proven method of identifying the top tasks that different customers expect to perform on your site.
Optimising the technical performance
It’s a well-established fact that slow website performance decreases conversion and engagement rates with your content, inhibiting a user’s path to conversion, whether it’s on your ecommerce store or your lead generation website. During this session we explored quick wins you and your agency can do to get your website firing on all cylinders.