Maximise conversions on your website

This free event provided delegates with key insights and practical tips to ensure their website is firing on all cylinders.

Maximising conversions on your website

Accelerate your website

A website that is difficult to navigate, slow to load, or does not immediately prove its value to the user is going to cause that visitor to click away.

Your conversion rate is crucial if you are going to make the most of your site traffic. Then of course, there is getting that traffic to your site in the first place in a polluted environment.

At this event delegates learnt how to: 

  • Monetise their content marketing strategy by making it as relevant as possible to their potential customers.
  • Ensure their user journeys and tasks are designed around what their users actually want.
  • Create a performant website that is fast, responsive and optimised for all devices.

Delegates had the opportunity to: 


Gain inspiration

Be inspired by a number of digital experts and examples of client success stories.

Share knowledge

Network with like-minded professionals from diverse backgrounds with a passion for digital and driving success.

Get equipped

Have their most pressing digital challenges, concerns and questions addressed in this interactive workshop and receive practical advice and feasible solutions to maximise conversions on their website.


This event took place at two great locations 

  • 22 February 2018, The Century Club, London
  • 8 March 2018, The Scotch Whisky Experience, Edinburgh
  • 21 March 2018, Webinar
Maximising conversions on your website,
March 2018
Thank you. I had a great day yesterday and came away with lots of useful information. The event was well put-together, and well presented. I would definitely recommend your events and services to anyone in the future. Robin Li Laing
Ecommerce and Digital Marketing Manager, PLS Medical
Event photo


Starting at 9.00am and ending at 1.30pm this workshop took delegates on a journey to understand how to accelerate their website and maximise conversions through three main interactive presentations.


Monetising your content marketing strategy

With a conservative estimate that content on the web is expected to increase by 500% over the next five years it is becoming increasingly difficult for brands to stand out from the crowd. Within this session we looked at ways that you can stop content pollution and focus on monetising your content marketing strategy by making it as relevant as possible to your potential customers.

Examining your customers top tasks

Most large, complex websites suffer from a plethora of tasks that can be performed which typically are designed around what the organisation thinks users want to do - rather than evidence of what they really want to do. This session talked through the Top Task Management process - a structured and proven method of identifying the top tasks that different customers expect to perform on your site.

Optimising the technical performance

It’s a well-established fact that slow website performance decreases conversion and engagement rates with your content, inhibiting a user’s path to conversion, whether it’s on your ecommerce store or your lead generation website. During this session we explored quick wins you and your agency can do to get your website firing on all cylinders.


Stuart Gibson, Ridgeway

Stuart Gibson

Our Head of Production, Stuart, has worked for one of the UK’s largest agencies on global ecommerce projects prior to joining Ridgeway, and has been at the helm of several projects delivered by Ridgeway in recent years and brings over a decade of experience in successfully defining and delivering transactional websites.

Chris Rourke, User Vision
User Vision

Chris Rourke

Chris is the CEO of User Vision and delivers many courses through the agency. He also delivers UX & usability training for Econsultancy and the Certified Usability & User Experience Professional (CPUX) training for the UX Qualification Board. When not busy delivering specialist courses, he still finds time to manage a busy digital agency and works with clients to implement an effective UX strategy for their business.

Robin Richmond, 8 Million Stories
8 Million Stories

Robin Richmond

Robin is the Managing Director of 8 Million Stories and has over 15 years’ experience within digital marketing where he has led various international accounts for the likes of Hilton Hotels, British Airways and BBC Global News. Prior to forming 8MS Robin was the Director of Global Media at Digitas LBi and the Head of Digital at bigmouthmedia. Although from a paid media background originally, Robin now specialises in Content Marketing and Strategy.

Simon Heyes, 8 Million Stories
8 Million Stories

Simon Heyes

Simon is the Director of Social at 8 Million Stories (8MS). He begun his digital career in 2004 with award-winning search agency bigmouthmedia, working on international projects for brands such as Clarks, Marriott Hotels and Etihad Airways. Simon is an early adopter of new technology and platforms, an advocate of transmedia storytelling and has spoken on search, social media and digital marketing at events including Ad:Tech, DMX Dublin and Internet World.


Ridgeway logo

Ridgeway is an award-winning ecommerce and digital marketing agency that partners with its clients to deliver great websites that drive commercial success. We work with an impressive portfolio of clients that includes the De Beers Group, Twinings, HMV and The Silver Spoon Company. We are experts in crafting and building immersive digital experiences that give our clients a more invested, engaged and loyal audience.

Kentico logo

Kentico’s products include Kentico EMS, the all-in-one CMS, E-commerce, and Online Marketing platform, and Kentico Cloud, the comprehensive cloud-first headless CMS and digital experience platform. Kentico EMS allows you to manage contacts and campaigns, track customer journeys, provide global e-commerce functionality, and measure and analyse the results to create and manage customer experiences easily in a dynamic business environment.

8MS logo

Based in Edinburgh and London, 8MS is a content monetisation agency that connects content and digital marketing to give our clients a clear ROI.  We have a unique data driven approach that allows brands to differentiate themselves in a noisy marketplace and connect more effectively with their audience.  Our client base includes BBC, Glenfiddich,, Sony and

User Vision logo

User Vision has delivered quality UX insight, experience design and strategy to clients across the globe since 2000. With offices in Edinburgh, London and Dubai, we help global clients provide outstanding customer experiences.