News

AB Agri shows authority in agriculture with new site design

Laura Kemp
Laura Kemp
  • 10 Nov 2015
  • 3 min read

Ridgeway has launched a new website for AB Agri that reflects the company’s new brand and engages multiple audiences in the story of the business across devices.

AB Agri website

We are really thrilled with how quickly Ridgeway got to grips with the business and have found a way of conveying a vast amount of information in such a clear and beautiful way. To our community it places us as a people focused, modern supplier that they can rely on and trust. Rachel Larder
Brand and Communications Manager, AB Agri

As you land on the site, built on the Kentico Content Management System, you are instantly engaged by video backgrounds and animated design elements that lead you through a snapshot overview of AB Agri. Clicking into each area takes you on a visual journey, similar to a longform layout, that simply and beautifully guides the reader through the many aspects of the company’s key history, expertise and commitment to responsibility.

In just 8 weeks from start to finish, this project has been a showcase for Ridgeway’s blend of strong technical development skills, plus careful thought behind the design.

Ridgeway’s Performance Team worked closely with AB Agri to identify the needs of the business through a series of workshops. The findings fed in to the Design and Content Strategy teams to create a look and feel befitting of a company leading the way in their field. It was delivered by the Production Team in just 4 weeks, including testing on the solution before launch.

Laura Kemp
Laura Kemp
  • 10 Nov 2015
  • 3 min read