Ridgeway has successfully launched three more websites for high technology manufacturer, Oxford Instruments.
Targeting three key regional markets, the websites are available in Chinese, Japanese and German and contain localised information and functionality designed to ensure prospective customers can identify the products and services they need and then contact their nearest sales and support team.
Built on Kentico’s EMS platform, the web sites feature the same styling, layout and functionality as Oxford Instruments’ main English-language website which was launched by Ridgeway in October 2012. The websites are optimised for mobile devices using responsive design techniques with careful attention paid to the user journeys of the different website audiences.
Since the relaunch, the redesigned website has had an extremely positive impact on the volume and quality of the sales and support enquiries. Some areas of the business have seen a near 90% increase in enquiries compared to the same period last year.
The completion of this phase of work means that our regional teams can manage the web sites through the content management system and respond quickly to customer needs
Lynn Shepherd, Group Director of Communications at Oxford Instruments said: “It is important that our customers in Germany, China, Japan and Asia have easy access to our products and services. The completion of this phase of work means that our regional teams can manage the web sites themselves through the content management system and respond quickly to customer needs.”
Simon Lassam, Managing Director at Ridgeway, said: “The need to roll out of local language websites for Oxford Instruments was considered from the very beginning of the project with the solution architecture designed specifically to support this. Kentico EMS natively supports this requirement which has made the roll out easier. We hope Oxford Instruments will experience the same successes with the three new sites as they have over the past 9 months with the original site.”
The new Oxford Instruments website is available at www.oxford-instruments.com. The localised web sites can be found at www.oxford-instruments.cn, www.oxford-instruments.jp and www.oxford-instruments.de.