News

MIRA rebrands with Ridgeway

Laura Kemp
Laura Kemp
  • 01 Oct 2011
  • 3 min read

Following an extensive rebrand and redevelopment programme, Ridgeway have helped leading vehicle engineering and testing firm, MIRA, to launch their new website.

Over the course of the 12-month project, Ridgeway have worked closely with both MIRA and creative agency, DesignReligion, to deliver a completely new visual identity for MIRA’s business. 

As well as supplying all online design and development skills, Ridgeway have helped MIRA undertake extensive content prioritisation and planning. The result of which is an innovative dynamic information architecture aimed at maximising search engine rank whilst minimising administration overheads and content duplication.

Built on the Kentico CMS platform, the website has over 600 pages of content promoting more than 106 different services across 12 different industry sectors.

Mire website

Kristy Thompson, Marketing Manager at MIRA said, “Ridgeway’s input and advice throughout this project has been invaluable.  The website design and content management system are exactly what we’d hoped for and the improvements we’ve been able to make to the content structure, search engine optimisation and user experience as a whole are critical to the success of the rebrand project.”

Simon Lassam, Managing Director at Ridgeway said, “A successful conclusion to a challenging project. With such a depth and breadth of information to be conveyed, this project needed extensive planning, a scalable and flexible content management solution and great creativity on behalf of both Ridgeway and MIRA. I think everyone is pleased with what is a great-looking, functionally exciting and effective solution which will keep MIRA at the forefront of their industry.”

Laura Kemp
Laura Kemp
  • 01 Oct 2011
  • 3 min read