News

Ridgeway enhance Wesley-Barrell’s online and offline customer experience

Laura Kemp
Laura Kemp
  • 19 Feb 2014
  • 6 min read

Ridgeway has developed two significant updates for Wesley-Barrell’s responsive website to help drive conversions.

Wesley-Barrell’s website

Integrated online quotation system

The solution is a custom module that has been integrated within their current Kentico CMS website, to offer customers the convenience of completing an order online from a previously received quotation in store. The new module enables Wesley-Barrell’s showroom staff to produce estimates of their customised products in store and add the bespoke quotation to a customer’s online account, for review post-showroom visit.

Adding this functionality was a key part of the proposal for Wesley-Barrell from the outset. They wanted to ensure the website supported their high street showrooms, not competed with them.

Deposit payment function

In addition to the new quotation system, Ridgeway have also updated Wesley-Barrell’s site checkout process to now accept part deposit payments on certain orders. At the checkout, once a customer’s order is over a certain threshold, they are now given the option of paying for their item in full or paying an initial deposit. This new payment function matches the payment process that a customer who visits a Wesley-Barrell showroom would be offered, creating a compelling and consistent online experience.

Laura Kemp
Laura Kemp
  • 19 Feb 2014
  • 6 min read