Ridgeway wins a whopping 3 Kentico Site of the Year awards!

Laura Kemp
Laura Kemp
  • 16 Mar 2016
  • 6 min read

2016 marks another successful year for Ridgeway in Kentico’s prestigious Site of the Year Awards – this time with a whopping 3 awards.

That’s more awards than any other partner around the world!

Three trophies

Sites were voted for by the public, with further awards from Kentico for specialist skills on site implementation. These awards seek out the best implementations from the thousands of websites launched by their thousands of global partners. With a record-breaking number of entries for the awards, we couldn’t be happier to announce our success…

AB Agri - Best Business Services Site

AB Agri is a unique community of leading agricultural businesses operating across the entire food supply chain, feeding 1 in 5 chickens globally. We helped to produce a strong brand identity that showcased its focus on sustainability and corporate social responsibility in a storytelling style to help third parties to understand and endorse the business in the community to increase sales. 

We created a responsive website with a friendly, yet professional design, and Kentico was the perfect platform for achieving a fast implementation in just 8 weeks. Kentico offered a robust, trusted, and flexible solution for us to tell the brand’s story through video backgrounds, animated design elements, and intricate interactions for a fluidity that places the brand as a people-focused, modern supplier that consumers can rely on and trust.

With a record-breaking number of entries for the awards, we couldn’t be happier to announce our success.

HMV - Best Ecommerce Site & Largest Site

hmv is a long standing British retailer, which has been at the forefront of the music, film, and games industry for over 90 years. After a relaunch under new management, hmv wanted an ecommerce site in keeping with hmv’s heritage, but also their other websites, including and 

The site was launched in June 2015 and uses Ridgeway’s unique Kentico Ecommerce Accelerator to create the promotions and functionality that large ecommerce clients expect as standard, with bespoke code to create hmv’s unique sense of customer experience. Customers can make secure payments via WorldPay at the checkout, whilst still collecting loyalty rewards through purehmv points.

The site stocks over 18,000 CD, 3,000 vinyl, 16,000 DVD, and 5,000 Blu-ray products with a complex promotions structure and the ability to pre-order. Traffic to the site is high, with severe fluctuations around major events, such as Christmas and product launches to account for. As such, we delivered stability by using high capacity servers with an optimised database cluster and extra memory to deliver content at high speed.

The hmv site uses a content delivery network to move data closer to the users around the globe. By using lazy-loading the image only loads when requested as you scroll down, further speeding up site load times. A simple, yet effective trick to helping hmv maximise sales even through the on-the-go audience who might be subject to the infamous slow connection public Wi-Fi zones.

We were confident that Kentico offered the perfect, technically robust platform to cope with a site the size of hmv.

We were confident that Kentico offered the perfect, technically robust platform to cope with a site the size of hmv, allowing us to deliver a mobile responsive site with the flexibility to scale the site for future phases of development. The easy-to-use CMS means that the hmv team can easily maintain and update it with new releases and promotions.

With almost 82,000 pages and 44,500 SKUs, the site speed and performance proves that with the right partner, major high street brands can trust Kentico to offer a secure and tailored ecommerce solution, no matter how unique their needs. 

Just a small round of thanks

For a start, we can’t do this without our incredibly dedicated team. No matter what the challenge is, they always have a solution. On both of these projects it’s a testament to the Development and Performance Teams that we have produced sites that not only look great, but are technically brilliant. Well deserving winners.

And, of course, we couldn’t have won without everyone who voted for us! We have an overwhelmingly supportive network of partners, clients and friends who believe in Ridgeway. We’re incredibly grateful for their support.

A few words from our Managing Director, Simon Lassam:

“I’m thrilled with the recognition we are getting for our ecommerce and brand work. To be able to show that Kentico can support enterprise level ecommerce solutions, such as hmv, is important not only for us, but for Kentico too. AB Agri’s storytelling site goes on to show how diverse and flexible the solution is for leading businesses.

I’m so proud of the team here and how it is growing. Each and every one of our employees is dedicated to delivering the very best for our clients, and it shows with the quality of the sites that we produce – we have now won more Kentico awards than any other partner globally!”

Laura Kemp
Laura Kemp
  • 16 Mar 2016
  • 6 min read