One the UK’s leading furniture makers, Wesley-Barrell, has selected web agency, Ridgeway, to design a brand new e-commerce website to boost both online and high-street sales.
A family run business with an international reputation for manufacturing high quality, classic furniture, Wesley-Barrell, have been selling accessories through their web site for several years and are now looking to offer more products and services to their customers though the site, including their classic upholstered furniture which is available in over 14,000 fabrics.
The website will be designed with the both company’s traditional customer base and emerging online audience in mind. A bespoke estimates solution will allow all of Wesley-Barrell’s showrooms to send estimates through the website, allowing customers to review the estimate and purchase online at a later date. The entire web site will also be optimised for mobile devices allowing purchases to be made quickly and easily from mobile phones and tablets.
The solution will integrate with Wesley-Barrell’s business systems to ensure up-to-date stock and lead time information is presented to the customer.
“We set out to find a new web agency hoping to find a local company who could help us achieve our ambitions”, said Juliette Barrell, Marketing Director at Wesley-Barrell. “Ridgeway are located a stone’s throw from our office and flagship showroom and were able to demonstrate they had the skills, vision and understanding of Wesley-Barrell to transform how we do business, not only online but through our showrooms too.”
“To be selected to work on such an important project for one of the last great family manufacturing businesses in the UK is a complete honour”, said Simon Lassam, Managing Director at Ridgeway. “We’re delighted to be working with Wesley-Barrell to not only help them better utilise what the web can offer, but to also drive footfall and increase conversions through their showrooms. It’s a fantastic project which touches on and supports every aspect of their business.”
Built on the Kentico CMS platform, the new Wesley-Barrell website will launch later in 2013.
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