Inspirational interactive e-learning for the diamond industry


The International Institute of Diamond Grading & Research (IIDGR), part of The De Beers Group of Companies, wanted to build and offer inspirational online courses to root professionalism back into the industry and give it some of the desired rigour and authority. They aimed to share their unrivalled knowledge to industry members and other interested parties across the globe through a first-class education hub.  

Ridgeway have been a solid partner throughout the project, enabling us to deliver something which is a modern, powerful and stimulating learning experience. Jodine Perrin
Director of Education and Training, IIGDR

Diamond discovery

The Ridgeway team worked through key stages with IIDGR to define goals, objectives and the learning outcomes. Many stakeholder and user interviews across the globe were conducted to ensure the platform met the needs of both IIDGR and the users. Next the team gathered information about the types of customers who would use the online education hub and their motivations for doing the course. This persona identification was coupled with identifying the learning preferences. Once these were defined user journeys were mapped out which enabled Ridgeway to define the course structure.

Workshop 2
Raw Diamond

Stimulating learning experience

IIDGR’s goal was to offer a superior learning experience via a variety of stimulating interactive and data rich learning content and to provide an exceptional brand and CX experience. The Diamond Foundation Course consists of eight modules which span across different elements of the diamond industry, from how diamonds grow and are mined, through to how they are marketed and sold to the end consumer.

Diamond Ring

Interactive features

Each module consists of interactive and engaging features to stimulate learning and turn often complex scientific material into easy to understand content. Using interactive hot spots, video and animated illustrations the online course delivers a superior blended learning experience to make studying easier and enjoyable for students.

Diamond Slider

Assessment time 

The assessment process has been created to assist the learning of the user therefore there is no fail or pass just further support. The process is interactive throughout to make it as enjoyable as possible.  Users can download summary notes and achieve a certificate of completion at the end of their studies.

Tablet Mode IIDGR Website
We are incredibly excited and proud to see this first online education course go live. We look forward to seeing the positive impact it will have on the diamond industry, as well as the quality of service customers will receive as a result from those retailers who invest in this professional development. Jodine Perrin
Director of Education and Training, IIGDR
Diamond in tweezers

The right platform

The IIDGR website is built on Kentico EMS and utilises many out of the box features including security and authentication mechanisms, custom modules, contact and account management and activity tracking.

The core of the site utilises Kentico’s flexible content management system to manage structured course content comprising of many interactive features built using web parts and widgets alongside custom integration.

  • Course homepage
  • Module start page
  • Course content
  • Module completion

    Leaders in education

    IIDGR’s aim is to become leaders of all educational material in the diamond industry and educate jewellery retailers and other industry members about the diamond process.

    This high standard of education will better equip them to provide a first-class service to customers and ultimately sell better quality diamonds.

    Diamond inspection

    The end result

    The end result is an inspirational online course which positions IIDGR as leaders in the industry and provides the desired rigour and authority. The Diamond Foundation Course reinforces the rich knowledge and credibility that the De Beers team have, and will allow people across the industry to undertake training and gain confidence when operating in various parts of the diamond market.

    The eLearning course is just the beginning as IIDGR plan to expand their portfolio of education solutions for the industry. As their digital partner Ridgeway will be working with them to bring these future developments to life. The education course as already won a Kentico Site of the Month award!

    What’s next?

    The next phase of work is already underway and extends the platform further. Ecommerce has been introduced to provide users with a way to purchase online and offline courses. This has involved using Kentico’s flexible ecommerce checkout process utilising features such as product management, discounts, taxation and payment integration with 3rd party provider, Braintree.

    Customisation of the checkout to allow the specification of multiple course attendees has been seamlessly integrated into the Kentico order process and administration areas of the site. EMS features and new custom modules will be utilised further to give IIDGR key metrics around their users. Kentico reporting will be used to present IIDGR views of this data and also activity captured throughout a user’s learning journey.

    Course page