Blog

Sharing the knowledge and thoughts
of our team

To support National Coding Week, we asked our developers how they got into coding, with the hope to inspire those looking to go into the profession.
Adele Button
  • 16 Sep 2019
  • 3 min read
Every marketing professional knows that it’s essential to keep on top of analytics and it isn’t as difficult as you might think. Ridgeway explains how you can turn a necessary evil into your best digital buddy.
Nick Maynard
Nick Maynard
  • 03 Sep 2019
  • 5 min read
There is an emerging type of software called a Digital Experience Platform (DXP). Here we’ll explore what a DXP is and how it will help marketers to give their customers the experiences they expect.
Adele Button
  • 28 Aug 2019
  • 3 min read
The marketing experts at Ridgeway explain how a well-defined digital strategy can make or break your online business…and make your life much easier.
Nick Maynard
Nick Maynard
  • 15 Aug 2019
  • 8 min read
Get personas right and you’ll target the right users with the right messaging that builds brand advocacy. Get them wrong and users will quickly leave for a better online experience elsewhere.
Mathew Banks
Mathew Banks
  • 15 May 2019
  • 5 min read
Is a Headless Content Management System the right choice for you? Here we weigh up the pros and cons of losing your head.
Simon Cole
  • 08 May 2019
  • 10 min read
Cloud hosting can be complicated so we spoke to Jamie Round, Ridgeway’s Lead Support Developer, to explain why moving into the cloud makes sense and why Microsoft Azure is our preferred provider.
Jamie Round
Jamie Round
  • 17 Apr 2019
  • 8 min read
As a digital marketer it pays to be ambitious, but don’t make the mistake of setting out to conquer the world while overlooking business that’s right on your doorstep.
Nick Maynard
Nick Maynard
  • 04 Apr 2019
  • 5 min read
Ridgeway examines the impact of cloud hosting on Search Engine Optimisation and identifies some strong reasons to move your hosting into the cloud.
Nick Maynard
Nick Maynard
  • 02 Apr 2019
  • 5 min read