Digital marketing insights from the Ridgeway team.
Guide to creating a content inventory and conducting an audit.
Every publisher knows that they should regularly audit their content, but it’s a mammoth task that’s often pushed to the bottom of their to do list.
How to write effective search friendly title tags.
The search gurus at Ridgeway evaluate the SEO impact of Title Tags and explain to write search friendly Title tags that will get you ahead in the rankings.
SEO quick wins you can try out yourself.
The digital marketing experts at Ridgeway advise on SEO quick wins you can try yourself – or leave to them.
Digital marketing & SEO trends.
Forget digital trends that fizzle-out and focus on those that will make a real difference to your bottom line with expert help from the performance team at Ridgeway.
Sharing the secrets of meta descriptions and SEO.
Meta descriptions are a much misunderstood weapon in the search arsenal that can have a serious impact on page performance.
Why blog strategy is important (and how to get started).
What does your website really say about your business? Are you speaking the same language as your customers, on topics that are relevant to them?
Why bother with seasonal SEO?
The performance team at Ridgeway explain why seasonal SEO matters and how to leverage seasonal traffic year-round.
Using structured data for voice search optimisation.
The search team at Ridgeway explore the future of voice search and explain how publishers can get ahead of the game with structured data.
Analytics made easy with Google Data Studio.
Every marketing professional knows that it’s essential to keep on top of analytics and it isn’t as difficult as you might think. Ridgeway explains how you can turn a necessary evil into your best digital buddy.
Getting started with a local SEO campaign.
As a digital marketer it pays to be ambitious, but don’t make the mistake of setting out to conquer the world while overlooking business that’s right on your doorstep.
Getting social: How to make social media manageable.
Big brands can be surprisingly scared of social media, but social is here to stay and it’s only going to get bigger, so it’s time to separate the facts from the fiction.