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What are personas and how can they benefit your business? Get personas right and you’ll target the right users with the right messaging that builds brand advocacy. Get them wrong and users will quickly leave for a better online experience elsewhere. Helen Bowyer 15 May 20195 min read
Cloud hosting & the benefits of Microsoft Azure explained Cloud hosting can be complicated so we spoke to Jamie Round, Ridgeway’s Lead Support Developer, to explain why moving into the cloud makes sense and why Microsoft Azure is our preferred provider. Jamie Round 17 Apr 20198 min read
How will cloud hosting affect your SEO campaign? Ridgeway examines the impact of cloud hosting on Search Engine Optimisation and identifies some strong reasons to move your hosting into the cloud. Nick Maynard 02 Apr 20195 min read