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Defining your digital strategy and setting goals The marketing experts at Ridgeway explain how a well-defined digital strategy can make or break your online business…and make your life much easier. Nick Maynard 15 Aug 20198 min read
What are personas and how can they benefit your business? Get personas right and you’ll target the right users with the right messaging that builds brand advocacy. Get them wrong and users will quickly leave for a better online experience elsewhere. Mathew Banks 15 May 20195 min read
How will cloud hosting affect your SEO campaign? Ridgeway examines the impact of cloud hosting on Search Engine Optimisation and identifies some strong reasons to move your hosting into the cloud. Nick Maynard 02 Apr 20195 min read