The established YO! brand is over 20 years old and has an impressive 100 restaurants around the world. The website marks part of YO!’s strategy to increase the brand’s online visibility in the restaurant space. Over the last year, YO! has been focused on increasing footfall to their restaurants,
and their new website has been implemented to support this. YO! wanted a website which expanded on their already-strong brand, to make the user journey more seamless and give customers the opportunity to engage more deeply with their brand and menu.