The brief - voice of authority
Working in partnership with Bosch, part of BSH Home Appliances UK, Ridgeway were engaged to help disrupt the current hotly contested rankings for manufacturer-written buying guides, occupied by other brands, distributors and independent bodies like Which?
Originally deemed a pure SEO exercise, we also identified the guides could present a great opportunity to claim a voice of authority as a thought leader and provider of impartial advice – key qualities consistent with Bosch’s brand identity.