Ridgeway make the shortlist for The UK Digital Growth Awards.

We’re excited to have secured a finalist position in The UK Digital Growth Awards for eCommerce Site of the Year for the site we crafted, designed and developed for Krispy Kreme UK.

UK Digital Growth Awards Shortlist

Krispy Kreme, the global doughnut and coffee chain, needed a new UK website help drive their brand forward, create excitement and engagement among visitors and deliver increased revenue through ecommerce. The Krispy Kreme website now provides a seamless and engaging doughnut shopping experience for both desktop and mobile which is easy to navigate, with quicker load times and a streamlined order process.

Comparing the three-month period after launch with the same period the previous year, the new website has achieved:

  • 90% increase in conversions
  • 58% increase in pageviews
  • 43% decrease in bounce rate

The UK Digital Growth Awards reward and celebrate the best in digital, across websites and digital marketing campaigns that have driven digital growth and produced concrete results. Ridgeway have been selected as a finalist and will now go on to the second step in the judging process.

The final winners will be presented at a gala dinner and awards ceremony held at the Montcalm Marble Arch in London.