News

New MIRA Technology Park Website Launched

Laura Kemp
Laura Kemp
  • 21 Feb 2011
  • 6 min read

Web agency Ridgeway Studios has launched a new website for automotive research and development firm, MIRA.

The website has been launched to support a major new initiative which will see the company’s 900-acre headquarters site near Nuneaton redeveloped to become an internationally important automotive technology park.

Working to a tight deadline and needing to adapt to several changes to requirements after the project was underway, Ridgeway Studios chose to deliver the website using the Kentico content management solution due to the flexibility and scalability it offers. With MIRA also needing the ability to edit specific content on the website, it was important to choose a solution which would enable not only a quick project turnaround, but which was also suitable to MIRA’s longer term aspirations. The technology choice was ultimately vindicated with the entire project being delivered – from initial planning to website launch – in under three weeks.

The technology choice was ultimately vindicated with the entire project being delivered – from initial planning to website launch – in under three weeks.

The Technology Park web site is also the first full solution to feature MIRA’s new brand for which Ridgeway Studios have developed the online style guide. A number of other projects are ongoing which will see MIRA’s entire online web presence relaunched later in 2011.

Kristy Thompson, Marketing Manager at MIRA said, “Our decision to work with Ridgeway Studios has been vindicated. They adapted brilliantly to a difficult brief and took various changes to the project scope in their stride, delivering not only on budget but also on time. We were able to launch the website at the public consultation for our redevelopment plans and it will now serve as a vital source of information for both local residents and prospective investors.”

Simon Lassam, Managing Director at Ridgeway Studios said, “Prior to undertaking the Technology Park website, we had been working with MIRA for a number of months on the online brand and their web strategy. This left us well placed to employ Kentico and deliver a great-looking, effective solution in less than three weeks from start to finish.  It underlines how adaptable Kentico is as a content management solution and we’re pleased to be launching a website which could play a vital role in revolutionising not only MIRA as a business, but also the lives of hundreds of people in the local area.”

Laura Kemp
Laura Kemp
  • 21 Feb 2011
  • 6 min read