Promoting a one-stop guide of Witney’s independent businesses.
Indie Witney was curated aimed at championing a vibrant community and beating heart within the Oxfordshire’s market town of independent businesses spanning hospitality, retail, recreation, and well-being services.
Community growth
Their brand empowers individuals seeking value-based local shopping whilst supporting small businesses within the Witney vicinity. This focus has helped bolster employment opportunities for residents, foster innovation, and contributed to the growth of the overall community.
Storyblok headless CMS
Ridgeway curated a new fresh brand aesthetic and website deployed through a range of technologies including, Next.js alongside Storyblok's streamlined headless API integrations, incorporating a CDN and advanced business search functionalities powered by Microsoft Azure.
The expandable architecture and flexible framework, now paves the way for enhanced AI capabilities extending the integrated mapping features currently powered by Mapbox.
Local brand inertia
The first phase six-week development project implementation has yielded significant local brand inertia, and a solution that now truly showcases a curated selection of alternate businesses to the national high street stores.
Visit Indie Witney - Your guide to Witney’s independent hospitality, retail, recreation, beauty and wellbeing businesses in one curated listing.
