AB Agri

Please note for the avoidance of confusion that this case study refers to AB Agri's legacy Kentico website and is not reflective of the current live website, which transitioned in May 2021.

AB Agri is a unique community of leading agricultural businesses operating across the entire food supply chain, feeding 1 in 5 chickens globally and generating £1.9 billion revenue in 2015. The brand needed a strong digital identity to convey its focus on responsible agriculture in a storytelling style to help third parties understand and endorse the business, and to showcase its entrepreneurial culture for prospective employees.

We’ve created a brand site that now engages its audience by directing them through video, insightful information, and imagery that tells the story of the brand in an authentic style. Since creating the successful solution, we  have continued to collaborate with the AB Agri team and will be working with them to expand their digital presence further. 

As you land on the AB Agri site, you are hardly aware of the vast amount of information you are taking in as you are engaged by video, imagery, and animations that guide you through the many aspects of the company’s key history, expertise, and commitment to responsibility.

You are instantly aware that this is a company leading the way in its field. Visitors are now learning about the company and being made aware of its values and responsibilities, surpassing the client’s desired outcomes.