AB Agri is a unique community of leading agricultural businesses operating across the entire food supply chain, feeding 1 in 5 chickens globally and generating £1.9 billion revenue in 2015. The brand needed a strong digital identity to convey its focus on responsible agriculture in a storytelling style to help third parties understand and endorse the business, and to showcase its entrepreneurial culture for prospective employees.
We’ve created a brand site that now engages its audience by directing them through video, insightful information, and imagery that tells the story of the brand in an authentic style. Since creating the successful solution, we have continued to collaborate with the AB Agri team and will be working with them to expand their digital presence further.
