Please note for the avoidance of confusion that this case study refers to the legacy Baking Mad Kentico ecommerce solution for The Silver Spoon Company and is not reflective of the current live website, which transitioned in February 2021.
The Silver Spoon Company is part of Associated British Foods, a diversified international food, ingredients and retail group. Their portfolio of brands are leaders in the categories that they operate in and include Billington’s unrefined cane sugars, Allinson flours, and Nielsen-Massey vanillas and flavours. The team appointed Ridgeway to craft and evolve the Baking Mad website as part of a long-term partnership. Silver Spoon were looking for a secure website that put users first, with fully integrated engaging content and ecommerce capability.