The Christie & Co site required a complex integration to ensure a constant sync between the website and their existing Salesforce CRM platform. Christie & Co use Salesforce to manage the company’s property, customer and employee data. The system can synchronise business search areas, properties, user data and preferences, saved searches and saved properties, with the data being synchronised every 20 minutes both ways.
When the Christie & Co team add new properties to Salesforce this automatically syncs with Kentico via an integration task which then creates the property page in Kentico and publishes it to the live site. It also means that they have a single view of the customer across the two systems, and valuable information gathered through the website can be used to personalise their marketing communications.
This sophisticated integration means the Christie & Co team do not need to update both Salesforce and their website. This saves them time, improves the accuracy and consistency of the content and enhances the effectiveness of their marketing activities.