News Atkinsons aims for ecommerce gold standard Laura Kemp 10 Dec 20153 min read Share Ridgeway’s latest Kentico Ecommerce Accelerator project has simplified the process of buying physical gold and silver online for Atkinsons Bullion & Coins’ customers. The new responsive site has a classic, premium look and feel that showcases the full range of gold coins, silver coins and bullion bars along with the expert client services offered by Atkinsons. Site prices are linked to the gold and silver index to automatically fluctuate with market demand, but can be fixed on completion of the order. Atkinsons saved time and budget on the build with Ridgeway’s exclusive Kentico Ecommerce Accelerator, which uses tried and tested ecommerce functionality as a base. This freed up budget for Ridgeway’s Performance Team to work closely with Atkinsons to carefully design an information architecture based on the needs of the key audiences - from first time buyers to regular investors. On top of this, the Design Team have built a modern and stylish user interface that reflects Atkinsons’ authority in the field. The Atkinsons team are incredibly pleased with the site and continue to be supported by Ridgeway as they grow.