News

Pure wins Kentico Site of the Month for August

Laura Kemp
Laura Kemp
  • 23 Sep 2015
  • 3 min read

Another month, another Kentico Site of the Month for Ridgeway – this time for our work on Pure.com

Fresh from our win for hmv in June, Pure takes Ridgeway up to 8 awards in total for Kentico Site of the Month with this one for August safely under our belts.

Pure, a market-leading and innovative British company, has shipped over 5 million digital radios globally, and as such has established itself as a leading consumer electronics business in its own right. The new website needed to convey the brand’s values and better position the brand digitally, ready for the impending digital radio switchover.

Even with this win, the most exciting work is still to come as Ridgeway continues to work with Pure to make improvements and a very interesting use-case for the Kentico Enterprise Marketing Solution.

Pure was looking for a reliable partner to adopt its Kentico project and complete the delivery of the first phase of the redesign to a tight deadline. The fully responsive site allows customers to browse based on their needs, purchase online (through an inherited ecommerce system), as well as register their products directly with Pure.

Even with this win, the most exciting work is still to come as Ridgeway continues to work with Pure to make improvements and a very interesting use-case for the Kentico Enterprise Marketing Solution that we’d love to share with you right now, but you’ll have to come back for that in 2016…

"As our customers continue to demand more for their listening needs, it was important that the new site was able to convey the breadth and quality of our digital radio and audio range in an intuitive and appealing way.", said Chris Walker, Digital Marketing and Communications Manager at Pure. "Being a Kentico Gold Partner we felt Ridgeway were the ideal team to help us realise this goal and we look forward to seeing through some exciting plans for the New Year.”

Ridgeway’s Managing Director, Simon Lassam said “This project just goes to show how flexible and scalable Kentico is. Pure is a great example of how easy it is to adopt a site and make gradual, yet very significant improvements, over time. Watch this space…”

Laura Kemp
Laura Kemp
  • 23 Sep 2015
  • 3 min read