News

Ridgeway at Technology for Marketing 2016

Laura Kemp
Laura Kemp
  • 10 Oct 2016
  • 6 min read

Our team recently exhibited at the UK’s only event dedicated to marketing technology, TFM (Technology for Marketing), at London’s Olympia in the first year that the major event merged with Ecommerce Expo and Customer Contact Expo.

Simon presenting at TFM

As a leading ecommerce agency and regulars to the event which is free to visitors that this year included Amazon, Sony, and Google, we exhibited with our friends from Kentico, providers of the only all-in-one ASP.NET CMS that fully integrates web content management with ecommerce, online marketing, and intranet on one platform.

As an elite Kentico Gold Partner, it was a great pleasure to work together with Kentico to answer visitor questions and demonstrate the platform’s capabilities, as well as sharing more of our platform knowledge through showing examples of our client portfolio which includes Twinings, HMV, and Pure.

As an elite Kentico Gold Partner, it was a great pleasure to work together with Kentico to answer visitor questions and demonstrate the platform’s capabilities.

Spread across two days, the event brings together over 100 marketing technology providers (the widest range at any UK event), giving visitors a single place to source and optimise the technology and services required across the customer journey, with talks by those leading the way in marketing and technology.

Ridgeway delivered a number of talks to a full house, with our Managing Director Simon Lassam discussing the common factors of websites and elephants – principally the preparation and commitment required, before dedication to the aftercare of the solution chosen. Our Performance Lead, Graeme, and Business Development Manager, Stuart, also delivered talks on the aptly titled ‘Life’s A Pitch’, which provided key tips and thinking for navigating the minefield of briefing and pitching digital projects.

The event was a huge success and it was great to catch up with the guys from Kentico – we really enjoyed showing visitors the capabilities and successes of the platform, and it was even more enjoyable to chat to visitors over a beer during Happy Hour on both days! We’re already looking forward to next year’s TFM event.

Laura Kemp
Laura Kemp
  • 10 Oct 2016
  • 6 min read