News

Welcoming CGP on board!

Laura Kemp
Laura Kemp
  • 15 Aug 2016
  • 5 min read

We’re thrilled to announce an exciting new venture with CGP, the most popular educational publisher in the UK. Much loved by schools and establishments globally, the brand is known for its friendly and engaging books and resources that make learning fun.

CGP Logo

With a range of over 1,000 bestselling resources for ages 5-18 and beyond, CGP was scoping the right digital partner to provide them with a new website that would fulfil all of their requirements. The publisher was seeking a new ecommerce platform to reflect its high quality products, offer an excellent customer experience, boost sales, and prove simple for staff to manage content - all in a robust, mobile optimised build. From the outset of the new solution, CGP wants to use personalisation to better engage key audiences with more relevant content. Additionally, the client requires a new customer service interface tool to automate internal processes and ensure speedier, more efficient operations.

Why Ridgeway? 

CGP chose us because of our approach – we believe in challenging our clients by asking the right questions and gaining a deep understanding of the business. This achieves the best possible results, builds stronger brands and long-term partnerships. It was this ethos that resonated with CGP, they trust us to deliver what they need and are supported by their dedicated Project Manager and the wider team.

Our unique Accelerator Ecommerce product also appealed to CGP, packaging the essential, tried-and-tested elements of our award-winning Kentico sites into bespoke code for a head start on the project, saving both time and budget. The client was also impressed by our work on the award-winning Twinings website for its look, feel, and functionality, and was impressed by the positive testimonials they received from key stakeholders in our portfolio of clients.

The new project kicked off with a series of discovery workshops to investigate the processes that the company currently had in place, business and customer needs, and what needs to be achieved in the new solution. From this, project objectives have been established, and will be incorporated into the strategy for the solution. Now the team are busy putting all the plans into action!

Laura Kemp
Laura Kemp
  • 15 Aug 2016
  • 5 min read