Digital Strategy

We help to position digital at the heart of your business

Strategic digital thinking that helps shape business success

We support our clients with focussed digital thinking to help shape business strategy, drive commercial success and ensure stakeholder buy-in.

Successful digital strategy needs all stakeholders to be on board, so we use our experience to help clients to clearly convey strategic benefits, ensuring the bigger picture is clearly visible and considered and that key metrics are measurable and achievable.

User journey
Client workshop

Informed decision making

As a leading web agency it’s our job to help define and articulate your digital strategy, keeping objectives in sight. If managed correctly, your objectives will form the basis of your next business case for site and channel enhancements, so it’s imperative to partner with the right digital agency. Ridgeway’s research professionals are a highly experienced and commercially savvy team of digital analysts, UX experts and SEO gurus who can interpret data into meaningful insight, helping you making better business decisions.

Finding your digital agency partner
UX meeting
Stakeholder meeting
Bosch brand guidelines

We remove the guesswork

We know how to paint an accurate picture of your online landscape and how to identify your customers’ needs. Our digital research approach asks the right people the right questions, taking the guesswork out of decision making and giving you the confidence to move forward with the support of your team.

At Ridgeway we take a collaborative and tailored approach to research and play our findings back in language that’s understandable and actionable. We use a broad spectrum of qualitative and quantitative research techniques and are experts at making sense of different data sources.

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    Bringing digital strategy to life

    Digital strategy is at the centre of Ridgeway’s approach, forming the cornerstone of all our projects. Our experience of getting under the skin of different types of businesses ensures we see the wider picture, spot emerging trends, and stay ahead of the competition. By translating your business goals into smart KPIs we can closely track progress and deliver insight that improves performance and informs strategy. 

    From our blog

    Every marketing professional knows that it’s essential to keep on top of analytics and it isn’t as difficult as you might think. Ridgeway explains how you can turn a necessary evil into your best digital buddy.
    Nick Maynard
    Nick Maynard
    • 03 Sep 2019
    • 5 min read
    The digital marketing experts at Ridgeway advise on SEO quick wins you can try yourself – or leave to them.
    Nick Maynard
    Nick Maynard
    • 05 Mar 2019
    • 6 min read