Digital Strategy

Digital at the heart of your business

Digital thinking that helps shape business success

We support our clients to help shape their business strategy, drive commercial success and ensure stakeholder buy-in.

We use our experience to clearly convey strategic benefits through their website, ensuring the bigger picture is clearly visible and considered and that key online metrics are measurable and achievable.

Team chatting
Client workshop

Informed decision making

As a leading web agency it’s our job to help define and articulate your digital strategy, keeping objectives in sight. If managed correctly, your objectives will form the basis of your next business case for site and channel enhancements, so it’s imperative to partner with the right digital agency. Ridgeway’s research professionals are a highly experienced and commercially savvy team of digital analysts, UX experts and SEO gurus who can interpret data into meaningful insight, helping you making better business decisions.

Finding your digital agency partner
Coding
Stakeholder meeting
De Beers guidelines

Digital appraisal

We know how to paint an accurate picture of your online landscape. We take the guesswork out of decision making to give you the confidence to action with the support of your team.

At Ridgeway we take a collaborative and tailored approach to reviewing site analytics and play our findings back in a language that’s understandable and actionable.

  • hmv homepage
  • Baking Mad homepage
  • IIDGR homepage
  • AB Agri homepage

    Bringing digital strategy to life

    Your strategy forms the cornerstone of all our projects. By translating your business goals into smart KPIs we use a range of online tools that can closely track progress and deliver deeper informed insight for actionable performance improvements. 

    From our blog

    Nick presenting

    Analytics made easy with Google Data Studio

    Every marketing professional knows that it’s essential to keep on top of analytics and it isn’t as difficult as you might think. Ridgeway explains how you can turn a necessary evil into your best digital buddy.
    Nick Maynard
    Nick Maynard
    • 03 Sep 2019
    • 5 min read
    SEO tips

    SEO quick wins you can try yourself

    The digital marketing experts at Ridgeway advise on SEO quick wins you can try yourself – or leave to them.
    Nick Maynard
    Nick Maynard
    • 05 Mar 2019
    • 6 min read

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