Integration for improved efficiencies
Atkinsons required the site to be integrated with Brightpearl, their stock management system and although this was the first Kentico integration for Brightpearl it has proved incredibly effective. The team can keep their products and details up to date using one login improving efficiencies for the business.
The third integration that has made this site so successful is Trustpilot. Five days after an order is placed a customer is encouraged to fill out Trustpilot and provide feedback on their purchase. Various 5* customer ratings have been left on the website, often praising the website as ‘well implemented’ and ‘a great improvement’. This form of social proof reinforces trust and supports the conversion to sale.