Page weights were consciously kept light for Twinings’ on-the-go customers to ensure the best possible mobile experience. Caching and cookie use has reduced load times to deliver personalised content that customers are most likely to engage with immediately. We’ve seen a 158% increase in mobile sales year-on-year, and a 35% increase in mobile conversion rate since going live.
Since then, we’ve also added features to enhance conversion rates across devices, including quick shop functionality. Customers are now able to add products to their basket via key landing pages to speed up the buying process. A new product recommendations section on product pages ensures cross-selling and up-selling is achieved simply and effectively.