Seamless integration and ease of use
We integrated the site with enterprise resource planning (ERP) and delivery systems, SAP and MetaPack to communicate in real time for a seamless flow of data to enhance operational efficiency. The site had been developed to make it as simple as possible for the Twinings team to use to ensure they can update their hundreds of products quickly and easily.
Mixing heritage with market-leading innovation and style, Ridgeway produced an online ecommerce experience for both trade and consumers that nurtures not only sales, but builds brand loyalty and advocacy all through one integrated content management, ecommerce and marketing platform.